Although my last blog post was about ‘the icing on the take’, as the photo shoot of The Fruit Experiment is getting closer, some final steps of the process are being completed.
All the items of The Fruit Experiment are explicitly designed for individuals, they have chosen the fruit. Nevertheless, the items together form the brand ‘TFE’. Items of this brand (renamed after The Fruit Experiment) are designed within the theme of fruit, more or less in an obvious way. Some of the items are more abstract than others, but what characterizes them all is the simplicity of the design and the way they are crafted (painted by hand).
To be fully prepared for The Fruit Experiment shoot, all items got a hand-crafted label. Also these have a simple design forming the letters TFE. With these labels, the items are totally ready for the shoot.